For the GTM lead

Capture every event lead. Prove what came back.

Event spend is hard to account for after the fact. Athel writes it down as it happens: every conversation, captured by the person who was there.

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Active event · Field Kickoff 2026Scan cardSnap a card, savethe contactDebriefRecap yourinteractionsAdd noteShare QRAdd contactRECENT ACTIVITYMLMaya LindqvistNorthwind Robotics2mDODaniel OkoyeBrightpath Health14mSMSofia MarchettiLumen Analytics31mMeetContactsNotesEvents

Per event

Read each event's numbers.

Every capture carries the event it came from. When someone asks what a show produced, you open its report.

  • Per-event Reports — contacts, scans, and notes for each show, against your lead goal
  • Event tags flow into HubSpot — attribution shows up in reports you already run
  • Works on its own — HubSpot sync is optional; everything exportable

Attribution you can defend →

ReportsTodayThis WeekThis MonthContacts created43Cards scanned35Notes created39QR card scans61Unique visitors48Emails sent24Top QR cardsMy Contact Card38 scansBook a demo — Calendly14 scansProduct one-pager9 scans

After the show

The cost of leads that never get written up

Three costs a field team carries when conversations never get written up.

$300–800/device

Badge scanner rental, per show

The rates exhibitor services quote. Works for that one show only. A CSV afterwards — attendance, not conversations.

Backlog

Manual post-event entry

Cards in pockets, voice memos never written, scribbles that didn't make it past the flight home — and a Monday import job nobody wants.

90 dayslater

Attribution evaporates

By the time the deal closes, no one can prove which conference sourced it. Next year's budget gets cut on a guess.

The Athel Playbook

One loop per event. Every stage gets written down.

One conversation at a time: who your rep met, at which event, what was said — in their own words, with a timestamp. Athel runs that loop for every event.

01

Prep

Create the event, set the lead goal, and design the label questions you'll qualify with.

02

Live

Capture every conversation as it happens — snap a card, record a voice note, or let the Booth capture for you.

03

Wrap-up

Before you leave the venue, review every contact and answer each label question. Minutes, not hours.

04

Debrief

Talk through the day once, out loud. The recording becomes contacts, notes, and follow-ups.

05

Follow-through

Work the follow-ups while the conversations are still warm — your reps' notes say who's owed what, by when.

06

Prove

Read it back: conversations against goal, cost against qualified conversations, follow-ups against pipeline.

Capture enough conversations this way and attribution stops being an argument. When someone asks what the show produced, you open the list: every number traces to a named person on a named day.
— from The Athel Playbook — debrief scripts and label starter kits included, free.
Follow-upsThis weekAllOVERDUE · 2Send the integration one-pagerDana K. · Field Kickoff 20262 days lateIntro to the ops leadPriya S. · Field Kickoff 20261 day lateTODAY · 3Book the demo — Thursday slotMarcus T. · Regional RoadshowDoneSend pricing for the 3-seat planAna R. · Regional RoadshowDraft ready

After the debrief

Know which follow-ups happened.

Every debrief turns next steps into dated follow-ups. Overdue ones stay visible at the top of the list.

  • Dated follow-ups from the debrief — who's owed what, by when
  • Visible across the team — everyone's follow-ups in Overdue and Today buckets
  • Follow-up emails drafted from the captured context — your rep edits and sends

How follow-through works →

Who uses it

What each role gets

For reps & AEs

Capture without leaving the conversation.

  • 3-tap capture — scan a card or talk it out; write-up happens for you
  • Active Event mode — today's captures auto-tag to the event, no thinking required
  • Voice debrief — talk through the day once; it becomes contacts, notes, follow-ups
  • No Sunday-night data entry — captures land in HubSpot in the background.

For field marketers

Show which event sourced what.

  • Event-tagged contacts — every capture carries its event, through to your CRM
  • HubSpot Campaign sync, if you use it — or run Athel on its own and export
  • Per-event reports — conversations against goal, scans against contacts, per event.
  • Event feedback from the team — a two-minute form, synced to the event's record
  • Bulk export — contact and event data to CSV, whenever you need it

For RevOps & sales leaders

Nothing surprising reaches the CRM.

  • The capture layer, not another CRM — your properties and workflows keep working
  • Your data stays yours — workspace-scoped, exportable or deletable any time
  • Shared team workspace — shared contacts and captures, or private per rep
  • Scales with your team — one rep, or a crew working the same events

Your next conference · Closer than you think

Write it down at the show. Read it back at the review.

Set up Athel in under 10 minutes, connect HubSpot, and have your booth team capturing live at the next event.

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The Team plan is $87 a month for three seats. See pricing →

For your HubSpot admin: See exactly what syncs →