For the GTM lead
Capture every event lead. Prove what came back.
Event spend is hard to account for after the fact. Athel writes it down as it happens: every conversation, captured by the person who was there.
Per event
Read each event's numbers.
Every capture carries the event it came from. When someone asks what a show produced, you open its report.
- Per-event Reports — contacts, scans, and notes for each show, against your lead goal
- Event tags flow into HubSpot — attribution shows up in reports you already run
- Works on its own — HubSpot sync is optional; everything exportable
After the show
The cost of leads that never get written up
Badge scanner rental, per show
The rates exhibitor services quote. Works for that one show only. A CSV afterwards — attendance, not conversations.
Manual post-event entry
Cards in pockets, voice memos never written, scribbles that didn't make it past the flight home — and a Monday import job nobody wants.
Attribution evaporates
By the time the deal closes, no one can prove which conference sourced it. Next year's budget gets cut on a guess.
The Athel Playbook
One loop per event. Every stage gets written down.
One conversation at a time: who your rep met, at which event, what was said — in their own words, with a timestamp. Athel runs that loop for every event.
Prep
Create the event, set the lead goal, and design the label questions you'll qualify with.
Live
Capture every conversation as it happens — snap a card, record a voice note, or let the Booth capture for you.
Wrap-up
Before you leave the venue, review every contact and answer each label question. Minutes, not hours.
Debrief
Talk through the day once, out loud. The recording becomes contacts, notes, and follow-ups.
Follow-through
Work the follow-ups while the conversations are still warm — your reps' notes say who's owed what, by when.
Prove
Read it back: conversations against goal, cost against qualified conversations, follow-ups against pipeline.
Capture enough conversations this way and attribution stops being an argument. When someone asks what the show produced, you open the list: every number traces to a named person on a named day.
After the debrief
Know which follow-ups happened.
Every debrief turns next steps into dated follow-ups. Overdue ones stay visible at the top of the list.
- Dated follow-ups from the debrief — who's owed what, by when
- Visible across the team — everyone's follow-ups in Overdue and Today buckets
- Follow-up emails drafted from the captured context — your rep edits and sends
Who uses it
What each role gets
For reps & AEs
Capture without leaving the conversation.
- 3-tap capture — scan a card or talk it out; write-up happens for you
- Active Event mode — today's captures auto-tag to the event, no thinking required
- Voice debrief — talk through the day once; it becomes contacts, notes, follow-ups
- No Sunday-night data entry — captures land in HubSpot in the background.
For field marketers
Show which event sourced what.
- Event-tagged contacts — every capture carries its event, through to your CRM
- HubSpot Campaign sync, if you use it — or run Athel on its own and export
- Per-event reports — conversations against goal, scans against contacts, per event.
- Event feedback from the team — a two-minute form, synced to the event's record
- Bulk export — contact and event data to CSV, whenever you need it
For RevOps & sales leaders
Nothing surprising reaches the CRM.
- The capture layer, not another CRM — your properties and workflows keep working
- Your data stays yours — workspace-scoped, exportable or deletable any time
- Shared team workspace — shared contacts and captures, or private per rep
- Scales with your team — one rep, or a crew working the same events
Your next conference
What gets written at the show is what you can read back at the review.
Setup takes under 10 minutes — your booth team is capturing live at the next event, with HubSpot connected if you use it.
The Team plan is $87 a month for three seats. See pricing →
For your HubSpot admin: See exactly what syncs →