For field reps
Trade shows. Sales dinners. Customer visits. Conferences. The conversations your desk-bound CRM never sees.
Cards, badges, and voice debriefs become contacts, notes, and follow-ups — from your phone, in the moment. HubSpot updates in the background.
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How Athel works
Capture, transcribe, sync — without typing a thing.
Capture · in the aisle
Snap a business card or badge. Name, title, company, email, and phone are captured in seconds — ready to check before you save.
Share · their phone, your card
Your QR card puts you in their phone: they save your contact in a tap, connect on LinkedIn, or send you an email or text that's already written — they just hit send.
Voice notes · between conversations
Capture the context behind the conversation while it's still fresh. Talk it out, and your notes are written up and saved against the contact automatically.
Debrief · end of day
Talk through what happened in plain English. Your contact summary and a follow-up email are written for you — ready to edit and send.
Sync · in the background
Every capture pushes to HubSpot live, tagged with the event it came from. Your existing properties, workflows, and reports keep working — Athel feeds them.
The Athel Playbook
Every contact is tagged with the event it came from, and the tag travels into HubSpot — so your existing reports can answer “which event drove these contacts?” without a manual cross-reference.
We work our own events this way — the plays, debrief scripts, and label starter kits are all free. Read it at athel.app/playbook →
A worked example — one event, straight from the notes
Booth Mode
A live prize draw on your stand. Attendees scan the QR, answer the qualifying questions you wrote, and enter in seconds from their own phone — every entrant becomes a contact, tagged to the event, synced like every other capture. The crowd gathers itself.
Where to go next
You meet the people; the write-ups, follow-ups, and CRM entry happen without you typing. Capture with one hand, between conversations.
Events are your biggest discretionary spend. See what each one produced — captures, qualification, your team's own feedback — in numbers you can defend.
You own the CRM. Athel writes cleanly into your existing properties, workflows, and reports — and we're explicit about what deliberately doesn't sync.
Working a stand? Booth Mode turns it into a prize-draw lead magnet — and the Event Pack covers a single show for $149.
No. Athel feeds HubSpot, it doesn't replace it. Your reps capture in Athel; the contacts and event tagging push into HubSpot. Your existing properties, workflows, and reports keep working unchanged.
Athel works on its own. Capture every contact and note, export them whenever you want, or run Athel as your own lightweight CRM. Connect HubSpot later if you ever move to it.
Conference badge scanners work for that one event with that one badge format and dump a CSV after. Athel works at every event, every channel — badge photo, business card scan, voice note, manual — and the same captures push to HubSpot if you have it connected. One tool, all year.
Your next event
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