Frameworks
How we think about field events, and why.
New here? The fundamentals series is the place to start.
Framework
What Athel is not
Not a CRM, not a prospecting tool, not a meeting notetaker, not a rented badge scanner. The boundary is deliberate — and it's why the tool works.
4 min read
Framework
HubSpot Marketing Events, honestly
What HubSpot's native Marketing Events object can and can't hold — attendance yes; per-contact qualification, deal and company associations, no — and why Athel syncs to Marketing Campaigns or a custom object instead.
3 min read